Hy-Vee, Inc. Trademarks
FILLED TO THE BRIM

FILLED TO THE BRIM

Filed: November 20, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring the adventures…
Owned by: Hy-Vee, Inc.
Serial Number: 88699884

WHERE CONVENIENCE MEETS CARE

WHERE CONVENIENCE MEETS CARE

Filed: December 2, 2019
Retail pharmacy services
Owned by: Hy-Vee, Inc.
Serial Number: 88711623

HY-VLOG

HY-VLOG

Filed: December 16, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring grocery store…
Owned by: Hy-Vee, Inc.
Serial Number: 88728795

FOR A WEEK

FOR A WEEK

Filed: December 20, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring grocery store…
Owned by: Hy-Vee, Inc.
Serial Number: 88735586

LASTING RESULTS

LASTING RESULTS

Filed: January 6, 2020
Weight management services, namely, providing weight loss and/or weight maintenance programs
Owned by: Hy-Vee, Inc.
Serial Number: 88747910

THAT'S SMART!

THAT'S SMART!

Filed: January 6, 2020
Facial tissue
Owned by: Hy-Vee, Inc.
Serial Number: 88748022

THAT'S SMART!

THAT'S SMART!

Filed: January 6, 2020
Facial tissue
Owned by: Hy-Vee, Inc.
Serial Number: 88748149

TOASTING TEAS

TOASTING TEAS

Filed: January 15, 2020
Teas, tea bags
Owned by: Hy-Vee, Inc.
Serial Number: 88759799

HY-VEE ENERGY EDGE

HY-VEE ENERGY EDGE

Filed: January 15, 2020
Nutritional supplements in the form of powder
Owned by: Hy-Vee, Inc.
Serial Number: 88760362

FRYDAY

FRYDAY

Filed: February 6, 2020
Educational and entertainment services, namely, a continuing program about cooking broadcast over the Internet; cooking…
Owned by: Hy-Vee, Inc.
Serial Number: 88787423

BEACONSFIELD BREAD CO.

BEACONSFIELD BREAD CO.

Filed: February 25, 2020
Bread
Owned by: Hy-Vee, Inc.
Serial Number: 88809108

COME OVER TO THE BARK SIDE

COME OVER TO THE BARK SIDE

Filed: March 6, 2020
Ice-cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Cones for ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 88824061

BYE, BYE, MISS LEMON MERINGUE PIE

BYE, BYE, MISS LEMON MERINGUE PIE

Filed: March 6, 2020
Ice-cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Cones for ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 88824137

ELITERY

ELITERY

Filed: March 17, 2020
Cookies
Owned by: Hy-Vee, Inc.
Serial Number: 88836981

HOME SWEET HOME WITH HY-VEE

HOME SWEET HOME WITH HY-VEE

Filed: April 13, 2020
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring kids baking…
Owned by: Hy-Vee, Inc.
Serial Number: 88869454

ONCE UPON A SNACK

ONCE UPON A SNACK

Filed: April 13, 2020
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring princesses…
Owned by: Hy-Vee, Inc.
Serial Number: 88869579

SOMETHING TO SMILE ABOUT

SOMETHING TO SMILE ABOUT

Filed: April 15, 2020
Educational and entertainment services, namely, a live continuing program about uplifting human interest stories accessible…
Owned by: Hy-Vee, Inc.
Serial Number: 88872744

SMILE SQUAD

SMILE SQUAD

Filed: April 15, 2020
Hosting social entertainment events, namely, a live continuing program about uplifting human interest stories accessible…
Owned by: Hy-Vee, Inc.
Serial Number: 88872786

THAT'S SMART!

THAT'S SMART!

Filed: April 17, 2020
Egg substitute; Processed nuts, namely, cashew pieces; Roasted nuts, namely, mixed nuts; Tomato paste
Owned by: Hy-Vee, Inc.
Serial Number: 88876386

THAT'S SMART!

THAT'S SMART!

Filed: April 17, 2020
Egg substitute; Processed nuts, namely, cashew pieces; Roasted nuts, namely, mixed nuts; Tomato paste
Owned by: Hy-Vee, Inc.
Serial Number: 88876487

TABLE MAKERS

TABLE MAKERS

Filed: June 10, 2020
Meat
Owned by: Hy-Vee, Inc.
Serial Number: 88957649

GOOD GRACES

GOOD GRACES

Filed: June 15, 2020
Protein-based snack foods, namely, protein based nut and seed-based snack bars, cassava chips, plantain chips, lentil chips…
Owned by: Hy-Vee, Inc.
Serial Number: 90001650

WHAT'S NEW AT HY-VEE

WHAT'S NEW AT HY-VEE

Filed: July 8, 2020
Educational and entertainment services, namely, a continuing program aimed to leverage influencers to bring awareness to…
Owned by: Hy-Vee, Inc.
Serial Number: 90041625

VIVID CLEAR RX

VIVID CLEAR RX

Filed: July 14, 2020
Retail pharmacy services
Owned by: Hy-Vee, Inc.
Serial Number: 90051432

CLEAR INTENTIONS. CLEAR SAVINGS.

CLEAR INTENTIONS. CLEAR SAVINGS.

Filed: July 14, 2020
Retail pharmacy services
Owned by: Hy-Vee, Inc.
Serial Number: 90051475

ROAMIN' WITH ROMAN

ROAMIN' WITH ROMAN

Filed: September 1, 2020
Educational and entertainment services, namely, a continuing program about lifestyles and activities of people accessible…
Owned by: Hy-Vee, Inc.
Serial Number: 90151518

JUST PIN IT

JUST PIN IT

Filed: September 1, 2020
Educational and entertainment services, namely, a continuing program providing instruction on various projects and current…
Owned by: Hy-Vee, Inc.
Serial Number: 90151588

COPYCAT CUISINE

COPYCAT CUISINE

Filed: September 1, 2020
Educational and entertainment services, namely, a continuing program providing instruction on the process and ingredients…
Owned by: Hy-Vee, Inc.
Serial Number: 90152231

HELPFUL SMILES LIVE

HELPFUL SMILES LIVE

Filed: September 1, 2020
Educational and entertainment services, namely, a continuing live program utilizing a streaming platform to present the…
Owned by: Hy-Vee, Inc.
Serial Number: 90152313

THAT'S SMART!

THAT'S SMART!

Filed: September 16, 2020
Processed nuts, namely, namely, whole cashews, whole walnuts, pecan halves, almonds, peanuts, mixed nuts; Roasted nuts,…
Owned by: Hy-Vee, Inc.
Serial Number: 90185847

THAT'S SMART!

THAT'S SMART!

Filed: September 16, 2020
Processed nuts, namely, whole cashews, whole walnuts, pecan halves, almonds, peanuts, mixed nuts; Roasted nuts, namely,…
Owned by: Hy-Vee, Inc.
Serial Number: 90186039

RED ACRE FARMS

RED ACRE FARMS

Filed: September 26, 2020
Fresh meat
Owned by: Hy-Vee, Inc.
Serial Number: 90213236

WALL TO WALL WINE AND SPIRITS

WALL TO WALL WINE AND SPIRITS

Filed: October 30, 2020
Retail store services featuring wine and spirits
Owned by: Hy-Vee, Inc.
Serial Number: 90289602

W W

W W

Filed: October 30, 2020
Retail store services featuring wine and spirits
Owned by: Hy-Vee, Inc.
Serial Number: 90289927

HYVALUE

HYVALUE

Filed: November 11, 2020
Cheese; Chili; American cheese; Canned beans; Canola oil for food; Cheddar cheese; Frozen fruits; Half and half; Mozzarella…
Owned by: Hy-Vee, Inc.
Serial Number: 90312638

YOU. ME. AND GLUTEN FREE

YOU. ME. AND GLUTEN FREE

Filed: November 20, 2020
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet, namely, featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 90333067

SCOOPER POWERS

SCOOPER POWERS

Filed: February 16, 2021
Ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 90530911

BLAST POP

BLAST POP

Filed: February 16, 2021
Frozen confections
Owned by: Hy-Vee, Inc.
Serial Number: 90531087

SQUASH IT! SMOOTHIE BLEND

SQUASH IT! SMOOTHIE BLEND

Filed: March 3, 2021
Smoothies
Owned by: Hy-Vee, Inc.
Serial Number: 90557750

GREENNESS GRACIOUS! SMOOTHIE BLEND

GREENNESS GRACIOUS! SMOOTHIE BLEND

Filed: March 3, 2021
Smoothies
Owned by: Hy-Vee, Inc.
Serial Number: 90558067