Hy-Vee, Inc. Trademarks
CRANBERRY CRUSH SMOOTHIE BLEND

CRANBERRY CRUSH SMOOTHIE BLEND

Filed: March 3, 2021
Smoothies
Owned by: Hy-Vee, Inc.
Serial Number: 90558140

WHISTLING TEA

WHISTLING TEA

Filed: May 5, 2021
Tea-based iced beverages
Owned by: Hy-Vee, Inc.
Serial Number: 90692269

MOE TOWN BBQ

MOE TOWN BBQ

Filed: May 14, 2021
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet, all featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 90712405

THE HELPFUL SMILE EXPERIENCE

THE HELPFUL SMILE EXPERIENCE

Filed: June 7, 2021
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring feel-good…
Owned by: Hy-Vee, Inc.
Serial Number: 90758082

REDBOX RX

REDBOX RX

Filed: June 10, 2021
Mail order pharmacy services; Pharmaceutical services, namely, processing online and telephone prescription orders in retail…
Owned by: Hy-Vee, Inc.
Serial Number: 90766773

REDBOX RX

REDBOX RX

Filed: June 10, 2021
Mail order pharmacy services; Retail pharmacy services; Pharmaceutical services, namely, processing online and telephone…
Owned by: Hy-Vee, Inc.
Serial Number: 90766934

WHOLELOTTA GOOD

WHOLELOTTA GOOD

Filed: August 18, 2021
On-line retail store services featuring ship-to-home organic and natural foods and products; Providing consumer information…
Owned by: Hy-Vee, Inc.
Serial Number: 90889787

GOOD GRACES

GOOD GRACES

Filed: June 15, 2020
Bread, pasta, baking mixes, pretzels, almond filled pretzels, crackers, bakery chocolate-based, cereal-based, muesli, high…
Owned by: Hy-Vee, Inc.
Serial Number: 90975299

WALL TO WALL REWARDS

WALL TO WALL REWARDS

Filed: November 1, 2021
Arranging and conducting incentive reward programs to promote the sale of foods, general consumer merchandise, beer, and…
Owned by: Hy-Vee, Inc.
Serial Number: 97102078

BARREL 30

BARREL 30

Filed: November 5, 2021
Club soda; Non-alcoholic mixes used in the preparation of alcoholic cocktails; Tonic water
Owned by: Hy-Vee, Inc.
Serial Number: 97110355

PETSHIP

PETSHIP

Filed: November 11, 2021
On-line retail store services, ship-to-home retail store services, and on-line shopping site all featuring pet food, pet…
Owned by: Hy-Vee, Inc.
Serial Number: 97120623

TONUCCI

TONUCCI

Filed: November 16, 2021
Frozen pizza
Owned by: Hy-Vee, Inc.
Serial Number: 97126866

THE FRUGAL FORK

THE FRUGAL FORK

Filed: December 3, 2021
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97155646

CIN CIN TO ITALIAN

CIN CIN TO ITALIAN

Filed: December 7, 2021
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97159349

H REDMEDIA

H REDMEDIA

Filed: January 19, 2022
Promotion, marketing, and business data analysis services in the field of consumer purchasing habits, and related marketing…
Owned by: Hy-Vee, Inc.
Serial Number: 97227885

H REDMEDIA

H REDMEDIA

Filed: January 19, 2022
Promotion, marketing, and business data analysis services in the field of consumer purchasing habits, and related marketing…
Owned by: Hy-Vee, Inc.
Serial Number: 97227906

H

H

Filed: January 19, 2022
Promotion, marketing, and business data analysis services in the field of consumer purchasing habits, and related marketing…
Owned by: Hy-Vee, Inc.
Serial Number: 97227925

VITAMINE

VITAMINE

Filed: January 20, 2022
Personalized vitamin and nutritional supplement services, namely, providing vitamins and supplements tailored to health…
Owned by: Hy-Vee, Inc.
Serial Number: 97228783

HSTV

HSTV

Filed: January 20, 2022
Providing entertainment and educational services in the nature of ongoing television programs via the internet in varied…
Owned by: Hy-Vee, Inc.
Serial Number: 97228798

SHOPHSTV

SHOPHSTV

Filed: January 20, 2022
Providing entertainment and educational services in the nature of ongoing television programs via the internet in varied…
Owned by: Hy-Vee, Inc.
Serial Number: 97228828

STREAM. SHOP. SMILE.

STREAM. SHOP. SMILE.

Filed: January 20, 2022
Providing entertainment and educational services in the nature of ongoing television programs via the internet in varied…
Owned by: Hy-Vee, Inc.
Serial Number: 97228861

DECADENT DISHES ON A DIME

DECADENT DISHES ON A DIME

Filed: February 7, 2022
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97255484

MAKE ME GLUTEN FREE

MAKE ME GLUTEN FREE

Filed: March 11, 2022
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97308201

BELLISSIMA

BELLISSIMA

Filed: June 17, 2022
Cosmetics; Lipstick; Make-up; Beauty lotions; Beauty masks; Beauty serums; Face and body lotions; Lip balm; Make-up removing…
Owned by: Hy-Vee, Inc.
Serial Number: 97464097

MAKE ME A GIFT

MAKE ME A GIFT

Filed: September 6, 2022
Entertainment services, namely, an ongoing series featuring gift giving tips and tricks provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97579925

SEAFOOD WITHOUT THE CATCH

SEAFOOD WITHOUT THE CATCH

Filed: September 15, 2022
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97592439

SEAFOOD WITHOUT THE CATCH

SEAFOOD WITHOUT THE CATCH

Filed: September 15, 2022
Entertainment services, namely, an ongoing series featuring food and cooking instruction provided through the internet
Owned by: Hy-Vee, Inc.
Serial Number: 97592453

ALL OVER THE BOARD

ALL OVER THE BOARD

Filed: September 22, 2022
Entertainment services, namely, an ongoing series featuring food preparation and presentation provided through the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 97603101

ALL OVER THE BOARD

ALL OVER THE BOARD

Filed: September 22, 2022
Entertainment services, namely, an ongoing series featuring food preparation and presentation provided through the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 97603133

HY-VEE HEALTH

HY-VEE HEALTH

Filed: October 13, 2022
Consulting services in the field of health; Consulting services in the fields of health and nutrition; Counseling services…
Owned by: Hy-Vee, Inc.
Serial Number: 97631083

SHOP HSTV

SHOP HSTV

Filed: November 17, 2022
On-line retail store services featuring a wide variety of consumer goods of others; Operating an on-line shopping site in…
Owned by: Hy-Vee, Inc.
Serial Number: 97681429

DESSERT DRESS-UPS

DESSERT DRESS-UPS

Filed: November 28, 2022
Entertainment services, namely, an ongoing series featuring food preparation and cooking instruction provided through the…
Owned by: Hy-Vee, Inc.
Serial Number: 97694599

THIS PINT IS BANANAS, B-AN-AN-AS

THIS PINT IS BANANAS, B-AN-AN-AS

Filed: December 20, 2022
Ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 97725013

ONE TOUGH BROOKIE

ONE TOUGH BROOKIE

Filed: December 20, 2022
Ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 97725383

KEEP TRACK OF DOUGH EXPENSES

KEEP TRACK OF DOUGH EXPENSES

Filed: December 20, 2022
Ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 97725420

EVERYTHING BUT THE CANDLES

EVERYTHING BUT THE CANDLES

Filed: December 20, 2022
Ice cream
Owned by: Hy-Vee, Inc.
Serial Number: 97725433

WINSLOW'S

WINSLOW'S

Filed: February 20, 2023
Soups
Owned by: Hy-Vee, Inc.
Serial Number: 97802723

HEALTHY YOU SUBSCRIPTION

HEALTHY YOU SUBSCRIPTION

Filed: March 23, 2023
Health screening services in the field of general health and wellness; Providing information about dietary supplements and…
Owned by: Hy-Vee, Inc.
Serial Number: 97853729

PERKS PLUS

PERKS PLUS

Filed: October 9, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98214460

PERKS PRICES

PERKS PRICES

Filed: October 9, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98214478