Hy-Vee, Inc. Trademarks
HY-VEE PERKS

HY-VEE PERKS

Filed: October 9, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98214502

H PERKS

H PERKS

Filed: October 10, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98217714

DOLLAR FRESH MARKET PERKS

DOLLAR FRESH MARKET PERKS

Filed: October 10, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98217722

DOLLAR FRESH MARKET PERKS PRICE

DOLLAR FRESH MARKET PERKS PRICE

Filed: October 10, 2023
Arranging and conducting incentive reward programs to promote the sale of groceries and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 98217730

LET THE GOOD TIMES CASSEROLE

LET THE GOOD TIMES CASSEROLE

Filed: October 11, 2023
Entertainment services, namely, an ongoing series featuring food preparation and presentation provided through the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 98219227

DIP, DIP, HOORAY!

DIP, DIP, HOORAY!

Filed: October 11, 2023
Entertainment services, namely, an ongoing series featuring food preparation and presentation provided through the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 98219237

IN GOOD SPIRITS

IN GOOD SPIRITS

Filed: October 11, 2023
Entertainment services, namely, an ongoing series featuring food and drink preparation and presentation provided through…
Owned by: Hy-Vee, Inc.
Serial Number: 98219252

LOVE IS IN THE AIR FRYER

LOVE IS IN THE AIR FRYER

Filed: October 11, 2023
Entertainment services, namely, an ongoing series featuring food preparation and presentation provided through the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 98219262

BENEVISE

BENEVISE

Filed: March 27, 2024
Processing, administering, managing, and providing information about elective benefit plans concerning insurance and finance…
Owned by: Hy-Vee, Inc.
Serial Number: 98471223

MIDWEST HERITAGE

MIDWEST HERITAGE

Filed: April 5, 2024
Financial services, namely, banking; financial investment in the field of securities, investment consultation services;…
Owned by: Hy-Vee, Inc.
Serial Number: 98486675

SHOX

SHOX

Filed: April 17, 2024
Energy drinks
Owned by: Hy-Vee, Inc.
Serial Number: 98504176

SHOX

SHOX

Filed: April 17, 2024
Energy drinks
Owned by: Hy-Vee, Inc.
Serial Number: 98504194

HAND STAND

HAND STAND

Filed: April 17, 2024
Energy drinks
Owned by: Hy-Vee, Inc.
Serial Number: 98504213

Image Trademark

Image Trademark

Filed: April 17, 2024
Energy drinks
Owned by: Hy-Vee, Inc.
Serial Number: 98504227

NOTHING BUT THE TRUTH

NOTHING BUT THE TRUTH

Filed: May 10, 2024
Hazelnut spreads; Olive oils for food; Processed chia seeds; Extra virgin olive oil for food; Flavored olive oil for food…
Owned by: Hy-Vee, Inc.
Serial Number: 98543770

NOTHING BUT THE TRUTH

NOTHING BUT THE TRUTH

Filed: May 10, 2024
Hazelnut spreads; Olive oils for food; Processed chia seeds; Extra virgin olive oil for food; Flavored olive oil for food…
Owned by: Hy-Vee, Inc.
Serial Number: 98543799

HY-VEE SEASONS TV

HY-VEE SEASONS TV

Filed: May 23, 2024
Entertainment services, namely, the provision of continuing programs featuring food, nutrition, cooking instruction and…
Owned by: Hy-Vee, Inc.
Serial Number: 98565495

SEASONS TV

SEASONS TV

Filed: May 23, 2024
Entertainment services, namely, the provision of continuing programs featuring food, nutrition, cooking instruction and…
Owned by: Hy-Vee, Inc.
Serial Number: 98565540

TEA OFF

TEA OFF

Filed: June 25, 2024
Beverages primarily containing tea and also containing lemonade
Owned by: Hy-Vee, Inc.
Serial Number: 98617732

DOLLAR FRESH MARKET

DOLLAR FRESH MARKET

Filed: August 19, 2024
Online retail grocery store services; Retail grocery store services
Owned by: Hy-Vee, Inc.
Serial Number: 98704830

DOLLAR FRESH MARKET

DOLLAR FRESH MARKET

Filed: August 19, 2024
Online retail grocery store services; Retail grocery store services
Owned by: Hy-Vee, Inc.
Serial Number: 98704852

BUNZI

BUNZI

Filed: September 13, 2024
Tea; Iced Tea; Tea-based iced beverages
Owned by: Hy-Vee, Inc.
Serial Number: 98749618

HY-VEE SEASONS

HY-VEE SEASONS

Filed: October 18, 2024
Providing a website featuring information and advice in the fields of culinary instruction, recipes, products used in food…
Owned by: Hy-Vee, Inc.
Serial Number: 98809367

HY-VEE SEASONS

HY-VEE SEASONS

Filed: October 18, 2024
Providing a website featuring information and advice in the fields of culinary instruction, recipes, products used in food…
Owned by: Hy-Vee, Inc.
Serial Number: 98809389

HY-VEE DIETITIAN DISHES

HY-VEE DIETITIAN DISHES

Filed: November 26, 2024
Prepared and prepackaged meals and entrees consisting primarily of one or more of meat, fish, poultry, vegetables, or cheese…
Owned by: Hy-Vee, Inc.
Serial Number: 98873946

DONUT YOU DARE

DONUT YOU DARE

Filed: March 14, 2025
Donuts
Owned by: Hy-Vee, Inc.
Serial Number: 99084710