Hy-Vee, Inc. Trademarks
FIBER NUTS

FIBER NUTS

Filed: December 30, 2014
Processed cereal-based food to be used as a breakfast food and snack food
Owned by: Hy-Vee, Inc.
Serial Number: 86492377

BE THE MASTER OF YOUR OWN GRILL

BE THE MASTER OF YOUR OWN GRILL

Filed: January 15, 2015
Marketing services in the field of meat products
Owned by: Hy-Vee, Inc.
Serial Number: 86504481

EVERYDAY LOW PRICE

EVERYDAY LOW PRICE

Filed: February 19, 2015
Grocery store discount program for select food and general consumer merchandise
Owned by: Hy-Vee, Inc.
Serial Number: 86539452

SOIRÉE ARTISAN CHEESE CO.

SOIRÉE ARTISAN CHEESE CO.

Filed: February 19, 2015
Artisan cheese
Owned by: Hy-Vee, Inc.
Serial Number: 86539571

HY-VEE QUIT FOR GOOD

HY-VEE QUIT FOR GOOD

Filed: February 23, 2015
Health care, namely, assisting individuals to stop smoking
Owned by: Hy-Vee, Inc.
Serial Number: 86542869

HY-VEE KIDSFIT

HY-VEE KIDSFIT

Filed: March 11, 2015
Wearable digital electronic devices, namely, fitness trackers; computer software featuring educational programs on recreational…
Owned by: Hy-Vee, Inc.
Serial Number: 86560476

JUST PUSH PLAY.

JUST PUSH PLAY.

Filed: March 11, 2015
Wearable digital electronic devices, namely, fitness trackers, computer software featuring educational programs on recreational…
Owned by: Hy-Vee, Inc.
Serial Number: 86560502

HY-VEE HEALTHY YOU

HY-VEE HEALTHY YOU

Filed: March 12, 2015
Medical diagnostic testing, monitoring and reporting services
Owned by: Hy-Vee, Inc.
Serial Number: 86561884

HY-VEE HOMEGROWN GO FRESH GO LOCAL

HY-VEE HOMEGROWN GO FRESH GO LOCAL

Filed: March 27, 2015
Fresh produce, namely, fruits, vegetables
Owned by: Hy-Vee, Inc.
Serial Number: 86579388

HY-VEE HOMEFRONT

HY-VEE HOMEFRONT

Filed: March 27, 2015
Charitable services, namely, organizing and conducting programs and community service projects aimed at increasing the support…
Owned by: Hy-Vee, Inc.
Serial Number: 86579405

HY-VEE DELISH SANDWICHES

HY-VEE DELISH SANDWICHES

Filed: April 3, 2015
Sandwiches
Owned by: Hy-Vee, Inc.
Serial Number: 86586642

HY-VEE FUEL SAVER + PERKS

HY-VEE FUEL SAVER + PERKS

Filed: May 20, 2015
Magnetically encoded customer loyalty cards used to promote and reward customers for making store purchases by offering…
Owned by: Hy-Vee, Inc.
Serial Number: 86635910

HY-VEE FUEL SAVER + PERKS

HY-VEE FUEL SAVER + PERKS

Filed: June 3, 2015
Magnetically encoded customer loyalty cards used to promote and reward customers for making store purchases by offering…
Owned by: Hy-Vee, Inc.
Serial Number: 86649754

HY-VEE BANK

HY-VEE BANK

Financial services, namely, banking; financial investment in the field of securities, investment consultation services;…
Owned by: Hy-Vee, Inc.
Serial Number: 86667975

MIDWEST HERITAGE BANK

MIDWEST HERITAGE BANK

Filed: June 19, 2015
Financial services, namely, banking; financial investment in the field of securities, investment consultation services;…
Owned by: Hy-Vee, Inc.
Serial Number: 86668075

HAYSTACK

HAYSTACK

Ales
Owned by: Hy-Vee, Inc.
Serial Number: 86675253

THAT'S SMART!

THAT'S SMART!

Filed: August 13, 2015
Laundry detergents and fabric softeners for laundry
Owned by: Hy-Vee, Inc.
Serial Number: 86723441

THAT'S SMART!

THAT'S SMART!

Filed: August 18, 2015
Laundry detergents and fabric softeners for laundry
Owned by: Hy-Vee, Inc.
Serial Number: 86728778

HY-VEE DISH

HY-VEE DISH

Educational and entertainment services in the nature of cooking instruction in the field of foods that can be frozen provided…
Owned by: Hy-Vee, Inc.
Serial Number: 86744926

THE SOAP & WATER COMPANY

THE SOAP & WATER COMPANY

Retail store service within a section of a retail supermarket featuring bath and body products
Owned by: Hy-Vee, Inc.
Serial Number: 86749605

IT'S YOUR CHURN

IT'S YOUR CHURN

Filed: September 10, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86752650

TIL THE COWS COME HOME

TIL THE COWS COME HOME

Filed: September 10, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86752669

BE THE MASTER OF YOUR OWN GRILL

BE THE MASTER OF YOUR OWN GRILL

Filed: September 10, 2015
Meat, seafood and fish products, namely, beef, pork, lamb, chicken, fish and shellfish
Owned by: Hy-Vee, Inc.
Serial Number: 86753137

WE ALL SCREAM!

WE ALL SCREAM!

Filed: September 30, 2015
Non-dairy frozen confections, namely, sherbet and sorbet; non-dairy frozen desserts, namely, frozen ices and frozen juice…
Owned by: Hy-Vee, Inc.
Serial Number: 86773135

BARABOO TWISTED STEM

BARABOO TWISTED STEM

Filed: October 7, 2015
Beer
Owned by: Hy-Vee, Inc.
Serial Number: 86780743

GET COOKING WITH HY-VEE

GET COOKING WITH HY-VEE

Filed: October 27, 2015
Educational and entertainment services, namely, a continuing television show featuring a chef cooking simple recipes and…
Owned by: Hy-Vee, Inc.
Serial Number: 86800396

TOFFÉ

TOFFÉ

Filed: November 4, 2015
Toffees
Owned by: Hy-Vee, Inc.
Serial Number: 86809134

HY-VEE BRANDS FOR GRANDS

HY-VEE BRANDS FOR GRANDS

Filed: November 16, 2015
Sweepstakes services, namely, offering sweepstakes that reward customers for purchasing store branded products
Owned by: Hy-Vee, Inc.
Serial Number: 86821679

BEAN THERE. DONE THAT.

BEAN THERE. DONE THAT.

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834100

WHO STOLE THE COOKIES FROM THE COOKIE JAR?

WHO STOLE THE COOKIES FROM THE COOKIE JAR?

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834112

DOUGH-MO ARIGATO, MR. ROBOTO

DOUGH-MO ARIGATO, MR. ROBOTO

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834125

MIND YOUR PECAN QS

MIND YOUR PECAN QS

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834148

BROWN CHICKA WAH WAH

BROWN CHICKA WAH WAH

Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834177

HEY MON CINNAMON

HEY MON CINNAMON

Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834191

SHIVER ME TRUFFLES!

SHIVER ME TRUFFLES!

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834212

PLEASE SIR, I WANT S'MORE.

PLEASE SIR, I WANT S'MORE.

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834238

WAKE ME UP BEFORE YOU COCOA!

WAKE ME UP BEFORE YOU COCOA!

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834257

NO FUDGIN' WAY

NO FUDGIN' WAY

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834275

A KICK IN THE PEANUT BUTTER

A KICK IN THE PEANUT BUTTER

Filed: November 30, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86834304

SAY CHEESE, CHEESECAKE

SAY CHEESE, CHEESECAKE

Filed: December 8, 2015
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches; ice cream cones
Owned by: Hy-Vee, Inc.
Serial Number: 86842160