The mark consists of an artist rendering of a price tag consisting of a red rectangle with the left end tilted upward and having a triangular shape. The triangular shaped end of the rectangle has a white circle representing the hole used for attaching the price tag. The words "Everyday Low Price" appear in a white stylized font and are situated within the main body of the rectangle. The word "Everyday" appears in all capital letters, on the line beneath "Everyday" appears the word "Low" in a larger capitalized font with the inside of the "O" being formed by stylized thick red arrow pointing downward from the top of the "O". On the line beneath "Low" appears the word "Price" appearing in the slightly smaller capitalized font as the word "Low".