HEB Grocery Company, L.P. Trademarks
TODAY'S BALANCE

TODAY'S BALANCE

Dietary drink mixes for use as a meal replacement; meal replacement and dietary supplement drink mixes; nutritional drink…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78298963

TODAY'S BALANCE

TODAY'S BALANCE

Packaged meat, namely, ham, turkey, roast beef, pastrami, and bologna; cheese; potato chips; pork rinds; shelled, roasted…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78298986

TODAY'S BALANCE

TODAY'S BALANCE

Shakes; breakfast cereals; bread; bagels; muffins; cupcakes; doughnuts; flour; tortillas; tortilla chips; corn chips; pretzels…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78299020

TODAY'S BALANCE

TODAY'S BALANCE

Fruit juice; vegetable juice; soft drinks and syrup for making cocktails
Owned by: HEB Grocery Company, L.P.
Serial Number: 78299029

H-E-B DESIGNER DINNERWARE

H-E-B DESIGNER DINNERWARE

Disposable utensils, namely, forks, knives and spoons
Owned by: HEB Grocery Company, L.P.
Serial Number: 78304082

H-E-B DESIGNER DINNERWARE

H-E-B DESIGNER DINNERWARE

Disposable plates; disposable bowls
Owned by: HEB Grocery Company, L.P.
Serial Number: 78304089

FUN FREEZE

FUN FREEZE

Frozen confections
Owned by: HEB Grocery Company, L.P.
Serial Number: 78304204

TORTILLAS REINVENTED!

TORTILLAS REINVENTED!

Tortillas
Owned by: HEB Grocery Company, L.P.
Serial Number: 78308077

HEB HEXELLENCE

HEB HEXELLENCE

Meat; deli meats; chicken; ribs; meats; turkey; prepared entrees consisting primarily of meat, poultry or vegetables; French…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313168

HEB HEXELLENCE

HEB HEXELLENCE

Retail delicatessen services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313180

HEB HEXELENTE

HEB HEXELENTE

Deli meats and other food products
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313193

HEB HEXELENTE

HEB HEXELENTE

Retail delicatessen services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313200

HEB HEXELLENT

HEB HEXELLENT

Deli meats and other food products
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313213

HEB HEXELLENT

HEB HEXELLENT

Retail delicatessen services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78313416

SUPPORTING YOUR LOW CARB LIFESTYLE!

SUPPORTING YOUR LOW CARB LIFESTYLE!

Artificial sweeteners
Owned by: HEB Grocery Company, L.P.
Serial Number: 78314371

SUPPORTING YOUR LOW CARB LIFESTYLE!

SUPPORTING YOUR LOW CARB LIFESTYLE!

Dietary drink mixes for use as a meal replacement; meal replacement and dietary supplement drink mixes; nutritional drink…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78314383

SUPPORTING YOUR LOW CARB LIFESTYLE!

SUPPORTING YOUR LOW CARB LIFESTYLE!

Packaged meat, namely, ham, turkey, roast beef, pastrami, and bologna; cheese; potato chips; pork rinds; shelled, roasted…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78314389

SUPPORTING YOUR LOW CARB LIFESTYLE!

SUPPORTING YOUR LOW CARB LIFESTYLE!

Shakes; granola-based snack bars; ready-to-eat cereal derived food bars; ready-to-eat grain based food bars containing fruit…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78314406

SUPPORTING YOUR LOW CARB LIFESTYLE!

SUPPORTING YOUR LOW CARB LIFESTYLE!

Fruit juice; vegetable juice; soft drinks
Owned by: HEB Grocery Company, L.P.
Serial Number: 78314457

OUTDOOR STYLE

OUTDOOR STYLE

Patio torches
Owned by: HEB Grocery Company, L.P.
Serial Number: 78318918

OUTDOOR SOLUTIONS

OUTDOOR SOLUTIONS

Outdoor furniture
Owned by: HEB Grocery Company, L.P.
Serial Number: 78318933

OUTDOOR STYLE

OUTDOOR STYLE

Outdoor furniture; Statues and statuettes made of polyresin
Owned by: HEB Grocery Company, L.P.
Serial Number: 78318948

HEB CLASSIC SELECTIONS LEAN

HEB CLASSIC SELECTIONS LEAN

Frozen entrees consisting primarily of meat, fish, poultry or vegetables
Owned by: HEB Grocery Company, L.P.
Serial Number: 78319750

NEW DAY

NEW DAY

Incontinence bed pads
Owned by: HEB Grocery Company, L.P.
Serial Number: 78320704

FRIDGE-FIT

FRIDGE-FIT

Dietary drink mix for use as a meal replacement; meal replacement and dietary supplement drink mixes; nutritional drink…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78322176

FRIDGE-FIT

FRIDGE-FIT

Paperboard cartons for use as beverage caters, sold empty or containing beverages
Owned by: HEB Grocery Company, L.P.
Serial Number: 78322188

FRIDGE-FIT

FRIDGE-FIT

Shakes
Owned by: HEB Grocery Company, L.P.
Serial Number: 78322203

FRIDGE-FIT

FRIDGE-FIT

Fruit juice; vegetable juice; carbonated, non-carbonated, low-carbohydrate and low-calorie soft drinks
Owned by: HEB Grocery Company, L.P.
Serial Number: 78322217

THE LOW PRICE STORE THAT'S SO MUCH MORE

THE LOW PRICE STORE THAT'S SO MUCH MORE

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78328027

H-E-B BAKE SHOP

H-E-B BAKE SHOP

Bakery goods, cakes, pastries, and muffins for consumption on or off premises
Owned by: HEB Grocery Company, L.P.
Serial Number: 78329056

ECONOMAX

ECONOMAX

Dish detergents; dishwashing detergents
Owned by: HEB Grocery Company, L.P.
Serial Number: 78359600

DINING STYLE

DINING STYLE

Bakeware
Owned by: HEB Grocery Company, L.P.
Serial Number: 78363133

SABOR TRADICIONAL H-E-B

SABOR TRADICIONAL H-E-B

Meats; preserved, dried, processed and canned fruits and vegetables; dairy products, namely, milk, cream, butter, yogurt…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78373875

SABOR TRADICIONAL H-E-B

SABOR TRADICIONAL H-E-B

Bread; biscuits; cakes; seasoning sauces; spices; sauces, namely, mole; topping syrups, namely, cajeta
Owned by: HEB Grocery Company, L.P.
Serial Number: 78373904

HILL COUNTRY FARE SABOR TRADICIONAL

HILL COUNTRY FARE SABOR TRADICIONAL

Meats; fish; poultry; game; meat extracts; preserved, dried, processed, and canned fruits and vegetables; jellies; jams;…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78373945

HILL COUNTRY FARE SABOR TRADICIONAL

HILL COUNTRY FARE SABOR TRADICIONAL

Coffee; tea; cocoa; sugar; rice; tapioca; sago; artificial coffee substitutes; flour; breakfast cereals; cereal-based snack…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78373977

TODAY'S BALANCE

TODAY'S BALANCE

Soups and milk-based beverages
Owned by: HEB Grocery Company, L.P.
Serial Number: 78388636

MOOTOPIA

MOOTOPIA

Ice cream
Owned by: HEB Grocery Company, L.P.
Serial Number: 78388994

H-E-B 1905 - 2005 100 YEAR CELEBRATION

H-E-B 1905 - 2005 100 YEAR CELEBRATION

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78390601

H-E-B TWICE AS STRONG

H-E-B TWICE AS STRONG

Paper towels
Owned by: HEB Grocery Company, L.P.
Serial Number: 78395772