Blue Cross and Blue Shield Association Trademarks
LIVE FEARLESS

LIVE FEARLESS

Filed: May 22, 2018
Cornhole game sets; cornhole game boards
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87932126

LIVE FEARLESS

LIVE FEARLESS

Empty water bottles; tumblers; coffee mugs; drinkware
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87932142

LIVE FEARLESS

LIVE FEARLESS

Filed: May 22, 2018
Signboards of paper or cardboard; leaflets about health care and wellness; informational sheets about health care and wellness…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87932162

LIVE FEARLESS

LIVE FEARLESS

Filed: May 24, 2018
Computer application software for editing and modifying photos and images
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87935169

BCBS INSTITUTE

BCBS INSTITUTE

Filed: March 21, 2018
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87983258

BLUE CROSS BLUE SHIELD INSTITUTE

BLUE CROSS BLUE SHIELD INSTITUTE

Filed: March 21, 2018
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87983602

BLUECROSS BLUESHIELD INSTITUTE

BLUECROSS BLUESHIELD INSTITUTE

Filed: March 21, 2018
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87983989

PROGRESSHEALTH

PROGRESSHEALTH

Filed: September 13, 2018
Downloadable electronic publications in the nature of news stories, fact sheets, and data infographics from experts in the…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88116402

SMARTER BETTER HEALTHCARE

SMARTER BETTER HEALTHCARE

Filed: October 4, 2018
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88143276

THIS IS HOW

THIS IS HOW

Filed: October 4, 2018
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88143311

HPN

HPN

Filed: February 1, 2019
Health care cost management and cost containment services for others in the nature of cost management of healthcare; health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88286385

A BLUE FOR YOU

A BLUE FOR YOU

Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88342376

THERE'S A BLUE FOR YOU

THERE'S A BLUE FOR YOU

Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88342383

FOR THE HEALTH OF AMERICA

FOR THE HEALTH OF AMERICA

Filed: April 19, 2019
Downloadable news stories, reports containing data, articles, and fact sheets regarding healthcare issues from experts in…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88393468

FEP BLUE FOCUS

FEP BLUE FOCUS

Filed: May 2, 2019
Insurance services, namely, administration of comprehensive health care benefit programs concerning physician, dental, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88412429

CONNECTQ

CONNECTQ

Web-based, downloadable software for the collection, storage and display of personal performance data from various fitness…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88421612

BLUEHPN

BLUEHPN

Filed: June 24, 2019
Health care cost management and cost containment services for others in the nature of cost management of health care; health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88485853

BLUE HIGH PERFORMANCE NETWORK

BLUE HIGH PERFORMANCE NETWORK

Filed: June 24, 2019
Health care cost management and cost containment services for others in the nature of cost management of health care; health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88485861

BLUE HIGH-PERFORMANCE NETWORK

BLUE HIGH-PERFORMANCE NETWORK

Filed: June 24, 2019
Health care cost management and cost containment services for others in the nature of cost management of health care; health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88485870

BLUE HPN2

BLUE HPN2

Filed: July 15, 2019
Health care cost management and cost containment services for others in the nature of cost management of health care; health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88514300

MEDICARE THAT CARES BACK

MEDICARE THAT CARES BACK

Filed: August 23, 2019
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88591055

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: September 13, 2019
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88616601

BLUECROSS BLUESHIELD THE HEALTH OF AMERICA

BLUECROSS BLUESHIELD THE HEALTH OF AMERICA

Filed: September 13, 2019
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88616608

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: September 13, 2019
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88616621

HEALTHY LIVING IN THE BAG

HEALTHY LIVING IN THE BAG

Filed: September 30, 2019
Coordination of home delivery services for food via computer systems
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88635713

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: October 7, 2019
Telecommunication services, namely, transmission of podcasts; streaming of audio material on the internet
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88644967

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: October 7, 2019
Downloadable podcasts in the fields of health, healthcare, healthcare benefits, healthcare insurance, nutrition, and wellness…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88644979

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: October 7, 2019
downloadable podcasts in the fields of health, healthcare, healthcare benefits, healthcare insurance, nutrition, and wellness…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88644984

THE HEALTH OF AMERICA

THE HEALTH OF AMERICA

Filed: October 7, 2019
Telecommunication services, namely, transmission of podcasts; streaming of audio material on the internet
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88644989

ROLLING TO HEALTH

ROLLING TO HEALTH

Filed: October 22, 2019
Healthcare coordination and consumer healthcare navigation services for insureds, namely, electronic processing of health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88663837

FEPBLUE

FEPBLUE

Filed: March 17, 2020
Downloadable software in the nature of a mobile application for access, management, and sharing of information and data…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88837500

BLUE CROSS BLUE SHIELD FEP DENTAL

BLUE CROSS BLUE SHIELD FEP DENTAL

Filed: March 31, 2020
Dental health insurance underwriting and administration; financial administration of a dental health care benefits plan…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88854612

BCBS FEP DENTAL

BCBS FEP DENTAL

Filed: March 31, 2020
Dental health insurance underwriting and administration; financial administration of a dental health care benefits plan…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88854712

BLUE CROSS BLUE SHIELD FEP VISION

BLUE CROSS BLUE SHIELD FEP VISION

Filed: March 31, 2020
Vision health insurance underwriting and administration; financial administration of a vision health care benefits plan…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88854871

BCBS FEP VISION

BCBS FEP VISION

Filed: March 31, 2020
Vision health insurance underwriting and administration; financial administration of a vision health care benefits plan…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88854881

THIS IS HOW

THIS IS HOW

Filed: October 4, 2018
Providing business information in the nature of marketing information and business administration information for healthcare…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88980261

FOR THE HEALTH OF AMERICA

FOR THE HEALTH OF AMERICA

Filed: April 19, 2019
Promoting public awareness regarding healthcare issues via a national healthcare leadership and advocacy network of companies…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88982043

Image Trademark

Image Trademark

Filed: July 30, 2020
Downloadable software in the nature of a mobile application for access, management, and sharing of information and data…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 90083988

Image Trademark

Image Trademark

Filed: July 30, 2020
Downloadable software in the nature of a mobile application for access, management, and sharing of information and data…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 90083996

BLUE VENTURE FUND

BLUE VENTURE FUND

Filed: February 23, 2021
Business development services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 90540995