BLUECROSS BLUESHIELD THE HEALTH OF AMERICA - Trademark Details
Status: 731 - Second Extension - Granted
Serial Number
88616608
Word Mark
BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
Status
731 - Second Extension - Granted
Status Date
2021-09-21
Filing Date
2019-09-13
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s)
Typeset
Design Searches
020102, 020131, 020132, 032101, 240102, 241302, 260101, 261705 - Shadows or silhouettes of men. Stylized men, including men depicted in caricature form. Other men, including frogmen, men wearing space suits and men wearing monocles. Serpent and staff (Caduceus-medical symbol). Shields or crests with figurative elements contained therein or superimposed thereon. Cross, Greek (equal sized lines). Circles as carriers or as single line borders. Horizontal line(s), band(s) or bar(s).
Published for Opposition Date
2020-07-28
Attorney Name
Law Office Assigned Location Code
L10
Employee Name
DOMBROW, COLLEEN M
Statements
Indication of Colors claimed
The color(s) blue, dark blue, white, black, and gray is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text
"THE HEALTH OF AMERICA" AND THE STAFF OF AESCULAPIUS SYMBOL
Description of Mark
The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line.
Goods and Services
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare
Goods and Services
Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy
Goods and Services
Telecommunication services, namely, transmission of podcasts
Goods and Services
Educational services, namely, conducting programs, conferences, in-person educational forums, seminars, classes, workshops, town hall meetings in the nature of in-person educational forums, and listening sessions in the nature of in-person educational forums all in the fields of health, wellness, and healthcare; providing a website featuring non-downloadable videos in the fields of health, wellness, and healthcare
Goods and Services
Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare
Classification Information
International Class
009 - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
US Class Codes
021, 023, 026, 036, 038
Class Status Code
6 - Active
Class Status Date
2019-09-23
Primary Code
009
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-09-23
Primary Code
035
International Class
038 - Telecommunications. - Telecommunications.
US Class Codes
100, 101, 104
Class Status Code
6 - Active
Class Status Date
2019-09-23
Primary Code
038
International Class
041 - Education; providing of training; entertainment; sporting and cultural activities. - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes
100, 101, 107
Class Status Code
6 - Active
Class Status Date
2019-09-23
Primary Code
041
International Class
044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2019-09-23
Primary Code
044
Current Trademark Owners
Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
99 - Other (non-profit corporation).
Address
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Trademark Owner History
Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
99 - Other (non-profit corporation).
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
99 - Other (non-profit corporation).
Address
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Correspondences
Name
J. Ryan Hinshaw
Address
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Trademark Events
| Event Date | Event Description |
| 2019-09-17 | NEW APPLICATION ENTERED IN TRAM |
| 2019-09-23 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2019-09-24 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| 2019-12-13 | ASSIGNED TO EXAMINER |
| 2019-12-17 | NON-FINAL ACTION WRITTEN |
| 2019-12-17 | NON-FINAL ACTION E-MAILED |
| 2019-12-17 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2020-06-11 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| 2020-06-11 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| 2020-06-11 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| 2020-06-11 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| 2020-06-11 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| 2020-06-17 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2020-06-17 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2020-06-17 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2020-06-18 | EXAMINERS AMENDMENT -WRITTEN |
| 2020-06-18 | EXAMINERS AMENDMENT E-MAILED |
| 2020-06-18 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| 2020-06-18 | EXAMINER'S AMENDMENT ENTERED |
| 2020-06-18 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 2020-06-22 | ASSIGNED TO LIE |
| 2020-07-08 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 2020-07-28 | PUBLISHED FOR OPPOSITION |
| 2020-07-28 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 2020-09-22 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| 2021-03-17 | TEAS EXTENSION RECEIVED |
| 2021-03-17 | EXTENSION 1 FILED |
| 2021-03-17 | EXTENSION 1 GRANTED |
| 2021-03-19 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| 2021-09-21 | TEAS EXTENSION RECEIVED |
| 2021-09-21 | EXTENSION 2 FILED |
| 2021-09-21 | EXTENSION 2 GRANTED |
| 2021-09-23 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
