STARWOOD HOTELS & RESORTS WORLDWIDE, LLC Trademarks
THE TREMONT

THE TREMONT

Filed: March 11, 1994
hotel services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 74499288

Image Trademark

Image Trademark

Filed: May 25, 1994
hotel services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 74529078

W HOTELS

W HOTELS

Filed: April 3, 1998
hotel and restaurant services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75461884

W

W

Filed: April 8, 1998
hotel and restaurant services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75464250

W

W

Filed: April 15, 1998
Providing conference and meeting facilities
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75468340

Image Trademark

Image Trademark

Filed: April 15, 1998
providing conference and meeting facilities
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75468355

AWAY

AWAY

Filed: January 26, 1999
[ Health clubs providing physical fitness facilities for recreational purposes, and physical fitness instruction services…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75627602

AWAY

AWAY

Filed: February 1, 1999
[ HEALTH CLUB SERVICES ]
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75632694

PREFERRED PLANNER

PREFERRED PLANNER

Filed: August 20, 1999
providing meeting facilities featuring an incentive award program directed to users of the facilities
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75779841

WHATEVER WHENEVER

WHATEVER WHENEVER

Filed: August 20, 1999
PROVISION OF CUSTOMIZED SERVICES TO HOTEL GUESTS IN THE NATURE OF HOTEL CONCIERGE SERVICES
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75780992

STARWOOD PREFERRED PLANNER

STARWOOD PREFERRED PLANNER

Filed: August 20, 1999
providing meeting facilities featuring an incentive award program directed to users of the facilities
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 75781042

LAST MINUTE WEEKENDS

LAST MINUTE WEEKENDS

Filed: March 23, 2001
Hotel services featuring a frequent guest award program
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76230637

W HOTELS

W HOTELS

Filed: July 24, 2001
BEDDING; NAMELY, PILLOWS AND BEDS
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76289383

GALAXY LIGHTSPEED

GALAXY LIGHTSPEED

Filed: April 30, 2002
Computer software for accounting, inventory and property management of hotels
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76402879

TRUE REDEMPTION

TRUE REDEMPTION

Filed: June 10, 2002
Hotel services featuring a guest award program
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76418913

PLATINUM CONCIERGE

PLATINUM CONCIERGE

HOTEL SERVICES FEATURING A GUEST AWARD PROGRAM FOR PREFERRED GUESTS
Owned by: Starwood Hotels & Resorts Worldwide, Inc.
Serial Number: 76433625

STARGUEST

STARGUEST

Filed: August 6, 2002
Computer software to handle guest communications, property-based marketing, guest recognition, and guest complaint and resolution…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76438454

W

W

Filed: September 25, 2002
Leasing of real estate, [ real estate appraisal, real estate brokerage, real estate land acquisition, ] equity sharing,…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76454944

W RESIDENCES

W RESIDENCES

Filed: September 5, 2003
Leasing of real estate, [ real estate appraisal, real estate brokerage, real estate land acquisition, ] equity sharing,…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76542898

W

W

Filed: July 23, 2004
Health club services, namely providing instruction and equipment in the field of physical exercise; Health clubs providing…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 76603724

PRIDE 365

PRIDE 365

HOTEL SERVICES, MOTEL SERVICES, MOTOR INN SERVICES, RESORT LODGING SERVICES; TEMPORARY ACCOMMODATION SERVICES; PROVIDING…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
Serial Number: 77101096

ARF

ARF

Filed: February 26, 2007
HOTEL SERVICES, MOTEL SERVICES, MOTOR INN SERVICES, RESORT LODGING SERVICES; TEMPORARY ACCOMODATION SERVICES; PROVIDING…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77116720

WXYZ

WXYZ

Filed: March 11, 2007
Hotel, bar and restaurant services; cocktail lounges
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77127899

RE:MIX

RE:MIX

Filed: March 11, 2007
Hotel services; Hotel, bar and restaurant services; Hotels; Making hotel reservations for others; Reservation of hotel rooms…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77127904

RE:FUEL BY ALOFT

RE:FUEL BY ALOFT

Filed: March 11, 2007
Hotel services; Hotel, bar and restaurant services; Resort hotels
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77127905

ALOFT

ALOFT

Filed: April 11, 2007
Matching potential buyers to facilitate co-ownership of real property, namely, hotels, motels, resorts and inns; Administrative…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77154424

RECESS

RECESS

Filed: April 26, 2007
Provision of conference, exhibition and meeting facilities
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77167061

ALOFT

ALOFT

Filed: August 20, 2007
Cosmetics
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77259030

ALOFT

ALOFT

Filed: August 22, 2007
Travel reservation service
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77261300

ALOFT

ALOFT

Filed: August 22, 2007
Tops; Shirts; Robes; Jackets; Sweaters
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77261304

ALOFT

ALOFT

Filed: November 12, 2007
Hotel services; Hotel, bar and restaurant services; Hotels; Making hotel reservations for others; Reservation of hotel rooms…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77327690

W HOTELS

W HOTELS

Filed: April 22, 2008
Hotel, motel, restaurant, bar and catering services; Preparation of food and beverages; Serving of food and drink/beverages…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77454500

W HOTELS WORLDWIDE

W HOTELS WORLDWIDE

Filed: September 24, 2008
Hotel, motel, restaurant, bar and catering services; Providing hotel accommodation; Resort hotels; Resort lodging services…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77577369

ALOFT A VISION OF W HOTELS

ALOFT A VISION OF W HOTELS

Filed: February 9, 2010
Temporary accommodations, hotel [, motel, and motor inn ] services; restaurant and bar services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77931887

WOW SUITE

WOW SUITE

Filed: March 17, 2010
temporary accommodations, namely, hotel and resort lodging services
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 77960772

W

W

Filed: June 8, 2005
Real estate brokerage; real estate and land acquisition; real estate equity sharing, namely, managing and arranging for…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 78646645

ALOFT

ALOFT

Filed: July 24, 2005
Hotel services, motel services, resort lodging services, tourist inn services; restaurant services, bar and cocktail lounge…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 78676981

INSTANT MEETING AWARDS

INSTANT MEETING AWARDS

HOTEL SERVICES FEATURING AN INCENTIVE RECOGNITION PROGRAM
Owned by: Starwood Hotels & Resorts Worldwide, Inc.
Serial Number: 78698789

LIVE LIFE ALOFT

LIVE LIFE ALOFT

Filed: September 27, 2005
HOTEL SERVICES, MOTEL SERVICES, RESORT LODGING SERVICES, TOURIST MOTOR INN SERVICES; RESTAURANT SERVICES, BAR, COCKTAIL…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 78721867

W RETREAT & SPA

W RETREAT & SPA

Filed: January 26, 2006
HOTEL SERVICE, MOTEL SERVICES, MOTOR INN LODGING SERVICES, RESORT LODGING SERVICES; RESTAURANT, BAR, CAFE AND COCKTAIL LOUNGE…
Owned by: STARWOOD HOTELS & RESORTS WORLDWIDE, LLC
Serial Number: 78800592