FBL Financial Group, Inc. Trademarks
JUST SAY WHEN....WHENEVER YOU'RE READY

JUST SAY WHEN....WHENEVER YOU'RE READY

Filed: November 13, 1998
Underwriting insurance products, namely, life insurance, property and casualty insurance, and health and disability insurance…
Owned by: FBL Financial Group, Inc.
Serial Number: 75588311

PROTECTANT DIRECT

PROTECTANT DIRECT

Property and casualty insurance services, namely, insurance underwriting, insurance agency, insurance administration and…
Owned by: FBL Financial Group, Inc.
Serial Number: 77354765

WE MAKE INVESTING SIMPLE.

WE MAKE INVESTING SIMPLE.

Filed: December 4, 2008
Financial services, namely, investment brokerage services
Owned by: FBL Financial Group, Inc.
Serial Number: 77626566

BIKEOLOGY

BIKEOLOGY

Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77916931

DRIVEOLOGY

DRIVEOLOGY

Filed: January 21, 2010
Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77916954

DRIVEN TO SAFETY

DRIVEN TO SAFETY

Filed: January 26, 2010
Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77920583

BIZMAX

BIZMAX

Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77938892

BUSINESSMAX

BUSINESSMAX

Filed: February 18, 2010
Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77938914

COMMERCIALMAX

COMMERCIALMAX

Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77938938

SIMPLE LIVING INDEX

SIMPLE LIVING INDEX

Financial information and advisory services in connection with providing insurance services, namely, conducting surveys…
Owned by: FBL Financial Group, Inc.
Serial Number: 77949768

MOUNTAIN PASS LIFE INSURANCE COMPANY

MOUNTAIN PASS LIFE INSURANCE COMPANY

Life insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77957866

MOUNTAIN PASS INSURANCE COMPANY

MOUNTAIN PASS INSURANCE COMPANY

Life insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 77957885

TRADITIONS UNIVERSAL LIFE

TRADITIONS UNIVERSAL LIFE

Life insurance underwriting services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 85053851

I MAKE INSURANCE SIMPLE.

I MAKE INSURANCE SIMPLE.

Filed: September 28, 2011
Insurance underwriting and administration services in the fields of life, health, property and casualty insurance and annuities…
Owned by: FBL Financial Group, Inc.
Serial Number: 85433891

OUR AGENTS MAKE INSURANCE SIMPLE.

OUR AGENTS MAKE INSURANCE SIMPLE.

Filed: September 28, 2011
Insurance underwriting and administration services in the fields of life, health, property and casualty insurance and annuities…
Owned by: FBL Financial Group, Inc.
Serial Number: 85433919

AGENTS MAKE INSURANCE SIMPLE.

AGENTS MAKE INSURANCE SIMPLE.

Filed: September 28, 2011
Insurance underwriting and administration services in the fields of life, health, property and casualty insurance and annuities…
Owned by: FBL Financial Group, Inc.
Serial Number: 85433930

AEQUS

AEQUS

Insurance underwriting services in the fields of life, property and casualty insurance; insurance administration and insurance…
Owned by: FBL Financial Group, Inc.
Serial Number: 85514141

GREENFIELDS FINANCIAL GROUP

GREENFIELDS FINANCIAL GROUP

Insurance underwriting services in the fields of life, property and casualty insurance; Insurance administration and the…
Owned by: FBL Financial Group, Inc.
Serial Number: 85514161

GREENSTREET HOLDINGS

GREENSTREET HOLDINGS

Insurance underwriting services in the fields of life, property and casualty and insurance administration
Owned by: FBL Financial Group, Inc.
Serial Number: 85514208

AEQUS LIFE INSURANCE COMPANY

AEQUS LIFE INSURANCE COMPANY

Insurance underwriting and administration services in the fields of life insurance and annuities
Owned by: FBL Financial Group, Inc.
Serial Number: 85514260

GREENSTREET LIFE INSURANCE COMPANY

GREENSTREET LIFE INSURANCE COMPANY

Insurance underwriting services in the fields of life, property and casualty and insurance administration
Owned by: FBL Financial Group, Inc.
Serial Number: 85514281

GREENFIELDS LIFE INSURANCE COMPANY

GREENFIELDS LIFE INSURANCE COMPANY

Filed: January 11, 2012
Insurance underwriting and administration services in the fields of life insurance and annuities
Owned by: FBL Financial Group, Inc.
Serial Number: 85514304

GREENSTREET PROPERTY & CASUALTY INSURANCE COMPANY

GREENSTREET PROPERTY & CASUALTY INSURANCE COMPANY

Property and casualty insurance services, namely, insurance underwriting, insurance agency, insurance administration and…
Owned by: FBL Financial Group, Inc.
Serial Number: 85527216

GREENSTREET INSURANCE COMPANIES

GREENSTREET INSURANCE COMPANIES

Property and casualty insurance services, namely, insurance underwriting, insurance agency, insurance administration and…
Owned by: FBL Financial Group, Inc.
Serial Number: 85527235

PROTECTANT INSURANCE

PROTECTANT INSURANCE

Property and casualty insurance services, namely, insurance underwriting, insurance agency, insurance administration and…
Owned by: FBL Financial Group, Inc.
Serial Number: 85570604

GREENFIELDS FINANCIAL SERVICES

GREENFIELDS FINANCIAL SERVICES

Filed: March 26, 2012
Insurance underwriting services in the fields of life, property and casualty insurance; Insurance administration and the…
Owned by: FBL Financial Group, Inc.
Serial Number: 85579983

INFINILIFE INCOME RIDER

INFINILIFE INCOME RIDER

Filed: June 14, 2012
Financial services, namely, investment management of and brokerage of and distribution of annuity products
Owned by: FBL Financial Group, Inc.
Serial Number: 85651507

TOTAL LIFE INCOME RIDER

TOTAL LIFE INCOME RIDER

Financial services, namely, investment management of and sale and distribution of annuity products
Owned by: FBL Financial Group, Inc.
Serial Number: 85651546

INCOME GUARD INDEXED ANNUITY

INCOME GUARD INDEXED ANNUITY

Filed: June 14, 2012
Financial services, namely, investment management of and brokerage of and distribution of annuity products
Owned by: FBL Financial Group, Inc.
Serial Number: 85651559

THE BUSINESSMAX ADVANTAGE

THE BUSINESSMAX ADVANTAGE

Filed: August 28, 2012
Property-casualty insurance underwriting services
Owned by: FBL Financial Group, Inc.
Serial Number: 85714425

AGWISE CERTIFIED

AGWISE CERTIFIED

Filed: July 23, 2013
Insurance underwriting services in the fields of life, property and casualty insurance; insurance administration and the…
Owned by: FBL Financial Group, Inc.
Serial Number: 86017512

NO-WAIT HEALTH INSURANCE

NO-WAIT HEALTH INSURANCE

Insurance underwriting and administration services in the field of health insurance
Owned by: FBL Financial Group, Inc.
Serial Number: 86112817

NO-HASSLE HEALTH INSURANCE

NO-HASSLE HEALTH INSURANCE

Insurance underwriting and administration services in the field of health insurance
Owned by: FBL Financial Group, Inc.
Serial Number: 86128335

SAFERIDE REWARDS

SAFERIDE REWARDS

used in brochures and on web site pages promoting the services rance featuring discounts for driving with safe driving or…
Owned by: FBL Financial Group, Inc.
Serial Number: 86201787

COUNTRY WISE, CITY SMART

COUNTRY WISE, CITY SMART

Insurance underwriting services in the fields of life insurance, property and casualty insurance, health and disability…
Owned by: FBL Financial Group, Inc.
Serial Number: 86392995

KEEP IT SIMPLE SUPERCHECK

KEEP IT SIMPLE SUPERCHECK

Insurance underwriting and administration services in the fields of life, health, property and casualty, and annuities
Owned by: FBL Financial Group, Inc.
Serial Number: 86431395

SUPERCHECK

SUPERCHECK

Filed: October 22, 2014
Insurance underwriting and administration services in the fields of life, health, property and casualty, and annuities
Owned by: FBL Financial Group, Inc.
Serial Number: 86431440

SIMPLE SUPERCHECK

SIMPLE SUPERCHECK

Insurance underwriting and administration services in the fields of life, health, property and casualty, and annuities
Owned by: FBL Financial Group, Inc.
Serial Number: 86431472

FOUNDATIONS INDEXED UNIVERSAL LIFE

FOUNDATIONS INDEXED UNIVERSAL LIFE

Insurance underwriting and administration services in the field of life insurance
Owned by: FBL Financial Group, Inc.
Serial Number: 86517949

YOUNIVERSAL LIFE

YOUNIVERSAL LIFE

Insurance underwriting and administration services in the field of life insurance
Owned by: FBL Financial Group, Inc.
Serial Number: 86518018