Equitrust Life Insurance Company Trademarks Page 1

Equitrust Life Insurance Company Trademarks

WEALTHHORIZON LIFE

Filed: February 9, 2017
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 87330655

MARCSEVEN INDEX

Filed: May 9, 2017
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 87442585

INCOME MARCSEVEN INDEX

Filed: August 8, 2017
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 87560110

ACCUMULATOR MARCSEVEN INDEX

Filed: August 8, 2017
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 87560123

Filed: September 14, 2017
insurance services, namely, underwriting, issuance and administration of life insurance; providing phone-based underwriting…
Owned by: Equitrust Life Insurance Company
Serial Number: 87608779

GROWTH SUITELIFE

Filed: April 3, 2018
Financial services, namely, providing an investment option available for variable annuity and variable life insurance products…
Owned by: Equitrust Life Insurance Company
Serial Number: 87861520

SECURE SUITELIFE

SUITELIFE SERIES

MARKETFORCE INDEX ANNUITY

Financial services, namely investment management of and distribution of annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 88009379

EQUITRUST

Filed: December 12, 2018
Insurance services, namely, underwriting, issuance and administration of life insurance, and, insurance agencies in the…
Owned by: Equitrust Life Insurance Company
Serial Number: 88226910

EQUITRUST LIFE INSURANCE COMPANY INSURANCE MARKETING SERVICES

insurance services, namely, underwriting, issuance and administration of life insurance, and, insurance agencies in the…
Owned by: Equitrust Life Insurance Company
Serial Number: 88226953

EQUITRUST INSURANCE MARKETING SERVICES

Filed: December 12, 2018
insurance agencies in the field of life insurance
Owned by: Equitrust Life Insurance Company
Serial Number: 88227006

MARKETSEVEN INDEX

Filed: December 14, 2018
Financial services, namely, underwriting, issuance and administration of annuities and life insurance underwriting services…
Owned by: Equitrust Life Insurance Company
Serial Number: 88230316

ET SERVICES

Filed: April 7, 2020
Administrative support functions in the nature of insurance administration services to affiliates related to issuance of…
Owned by: Equitrust Life Insurance Company
Serial Number: 88862929

EQUITRUST PRINCIPAL INVESTMENT COMPANY

Filed: April 7, 2020
investment management services to affiliates
Owned by: Equitrust Life Insurance Company
Serial Number: 88862996

MARKETFORCE

Filed: September 9, 2021
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment…
Owned by: Equitrust Life Insurance Company
Serial Number: 97018952

MARKETMAX

MARKETFORCE BONUS INDEX

Filed: September 27, 2021
Financial services, namely, investment management of and distribution of annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 97047557

MARKETMAX INDEX

Filed: September 27, 2021
Financial services, namely, investment management of and distribution of annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 97047581

BRIDGE

Filed: October 28, 2021
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment…
Owned by: Equitrust Life Insurance Company
Serial Number: 97096925

CANOPY

Filed: November 11, 2021
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment…
Owned by: Equitrust Life Insurance Company
Serial Number: 97119977

DUET

MARKETTEN BONUS INDEX ANNUITY

Filed: October 25, 2022
Financial services, namely, investment of and distribution of equity index annuity products
Owned by: Equitrust Life Insurance Company
Serial Number: 97646965

MARKETTWELVE INDEX ANNUITY

Filed: October 25, 2022
Financial services, namely, investment management of and distribution of equity index annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 97646988

WEALTHMAX LIFE INSURANCE

Filed: October 25, 2022
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 97647009

PERFORMANCE BONUS INDEX ANNUITY

Filed: October 25, 2022
Financial services, namely, investment of and distribution of equity index annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 97647015

WEALTHPAY LIFE INSURANCE

Filed: October 25, 2022
Life insurance underwriting service
Owned by: Equitrust Life Insurance Company
Serial Number: 97647078

WEALTHSURE LIFE INSURANCE

Filed: October 25, 2022
Life insurance underwriting services
Owned by: Equitrust Life Insurance Company
Serial Number: 97647126

MARKETFIVE INDEX

Filed: April 12, 2023
Financial services, namely, investment management of and distribution of equity index annuities
Owned by: Equitrust Life Insurance Company
Serial Number: 97884669

ET SERVICES

Filed: February 8, 2024
Administrative support functions in the nature of insurance administration services to affiliates related to issuance of…
Owned by: Equitrust Life Insurance Company
Serial Number: 98397394

RIGHTNOW UNDERWRITING

Filed: May 28, 2024
Insurance underwriting, namely, life insurance underwriting and insurance underwriting consultation; insurance underwriting…
Owned by: Equitrust Life Insurance Company
Serial Number: 98570929