EQUITABLE HOLDINGS, INC. Trademarks
ACCUMULATOR

ACCUMULATOR

Filed: April 1, 1998
ADMINISTERING AND UNDERWRITING DEFERRED ANNUITIES
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 75460345

EQUI-VEST

EQUI-VEST

Filed: March 30, 2007
Administration of individual and group deferred variable annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77144628

INCENTIVE LIFE

INCENTIVE LIFE

Filed: May 29, 2007
Investment management in the field of variable life insurance, issuance and administration of variable life insurance
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77192402

STYLUS

STYLUS

Filed: June 4, 2007
Administration of individual deferred variable annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77196824

CROSSINGS

CROSSINGS

Filed: October 15, 2007
[ Issuance, ] investment management, distribution and administration of variable annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77304389

TERMONE

TERMONE

Filed: November 5, 2007
insurance services, namely, issuance, administration, underwriting and brokerage of life insurance
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77321458

THE RETIREMENT PYRAMID

THE RETIREMENT PYRAMID

Filed: February 12, 2008
Financial services, namely, financial planning, financial management, and financial advisory services
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77394685

INCENTIVE LIFE OPTIMIZER

INCENTIVE LIFE OPTIMIZER

Filed: April 29, 2008
Investment management in the field of variable life insurance, issuance and administration of variable life insurance
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77460516

INCENTIVE LIFE LEGACY

INCENTIVE LIFE LEGACY

Filed: May 23, 2008
Investment management in the field of variable life insurance, issuance and administration of variable life insurance
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77482259

CORPORATE OWNED INCENTIVE LIFE

CORPORATE OWNED INCENTIVE LIFE

Filed: September 16, 2008
Investment management in the field of variable life insurance; insurance services, namely, underwriting [, issuing ] and…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77570624

CHARITABLE LEGACY RIDER

CHARITABLE LEGACY RIDER

Filed: January 13, 2009
Life insurance services, namely, providing additional death benefits to the policy face amount for the qualified organization…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77648178

RETIREMENT CORNERSTONE

RETIREMENT CORNERSTONE

Filed: July 29, 2009
Annuity underwriting; Issuance and administration of annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77792413

SERIES CP

SERIES CP

Filed: August 18, 2009
Annuity underwriting; Issuance and administration of annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77806850

RETIREMENT CORNERSTONE SERIES CP

RETIREMENT CORNERSTONE SERIES CP

Filed: August 18, 2009
Annuity underwriting; Issuance and administration of annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77806854

MARKET STABILIZER OPTION

MARKET STABILIZER OPTION

Filed: September 30, 2009
Life insurance underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77838237

THE RETIREMENT PYRAMID

THE RETIREMENT PYRAMID

Filed: February 12, 2008
Educational services, namely, seminars and workshops in the field of financial planning and financial management preparation…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 77978098

INCOME MANAGER

INCOME MANAGER

Filed: August 12, 2005
Underwriting and administration in the field of annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 78691749

EXECUTIVE LIFE INCOME PLAN (ELIP)

EXECUTIVE LIFE INCOME PLAN (ELIP)

Filed: November 11, 2005
Financial analysis and consultation
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 78752062

NONQUALIFIED PLAN DOCTOR

NONQUALIFIED PLAN DOCTOR

Filed: May 24, 2006
Financial analysis and consultation
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 78891051

BATL PLAN

BATL PLAN

Filed: July 21, 2010
administration of employee benefit plans featuring life insurance, death benefit protection and cash value accumulation
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85089943

STRUCTURED CAPITAL STRATEGIES

STRUCTURED CAPITAL STRATEGIES

Filed: September 1, 2010
Annuity underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85120495

RETIREMENT GATEWAY

RETIREMENT GATEWAY

Filed: November 9, 2010
Annuity underwriting; Issuance and administration of annuities
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85172666

PERSONAL INCOME BENEFIT

PERSONAL INCOME BENEFIT

Filed: January 23, 2012
Financial services, namely, providing an investment option available for variable annuity and variable life insurance products…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85522343

ACCOUNTANT LIFE INCOME PLAN (ALIP)

ACCOUNTANT LIFE INCOME PLAN (ALIP)

Filed: April 25, 2012
Financial analysis and consultation
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85607947

PROFESSIONAL ATHLETE LIFE INCOME PLAN (PROLIP)

PROFESSIONAL ATHLETE LIFE INCOME PLAN (PROLIP)

Filed: May 9, 2012
Financial analysis and consultation
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 85620542

INVESTMENT EDGE

INVESTMENT EDGE

Filed: July 9, 2013
Variable annuity underwriting services
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 86005210

BRIGHTLIFE

BRIGHTLIFE

Filed: December 2, 2013
Life insurance underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 86132371

ESCROW SHIELD PLUS

ESCROW SHIELD PLUS

Filed: September 23, 2014
Maintaining escrow accounts for investments and sales transactions
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 86403557

EB360

EB360

Filed: June 2, 2015
Providing an Internet website portal featuring information regarding employee benefits concerning insurance and finance
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 86648735

LIP

LIP

Filed: March 2, 2016
Financial planning, namely, to help high-income individuals enhance their retirement funds
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 86926500

STRUCTURED CAPITAL STRATEGIES PLUS

STRUCTURED CAPITAL STRATEGIES PLUS

Filed: January 11, 2017
Annuity underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87297064

STRUCTURED CAPITAL STRATEGIES

STRUCTURED CAPITAL STRATEGIES

Filed: February 14, 2017
Annuity underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87335035

MARKET STABILIZER OPTION

MARKET STABILIZER OPTION

Filed: February 21, 2017
Life insurance underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87343523

POLICY HEALTH CHECK

POLICY HEALTH CHECK

Filed: August 28, 2017
Life insurance information and consultancy
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87586261

STRUCTURED CAPITAL STRATEGIES PLUS GUARD

STRUCTURED CAPITAL STRATEGIES PLUS GUARD

Filed: December 5, 2017
annuity underwriting
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87708790

DENTAL CHOICE 360

DENTAL CHOICE 360

Filed: March 28, 2018
maintaining a registry and database of dental service providers for the purpose of assisting insurance policy holders to…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 87853653

EQUITABLE

EQUITABLE

Filed: July 20, 2018
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 88046136

THE EQUITABLE

THE EQUITABLE

Filed: July 20, 2018
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 88046259

EQUITABLE FINANCIAL

EQUITABLE FINANCIAL

Filed: July 20, 2018
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 88046389

EQUITABLE HOLDINGS

EQUITABLE HOLDINGS

Filed: July 20, 2018
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: EQUITABLE HOLDINGS, INC.
Serial Number: 88046506