Brighthouse Services, LLC Trademarks
Image Trademark

Image Trademark

Filed: April 24, 2017
Providing underwriting and administration services for individual and group life [, health, homeowners, and automobile insurance…
Owned by: Brighthouse Services, LLC
Serial Number: 87422777

BRIGHTHOUSE SHIELD LEVEL

BRIGHTHOUSE SHIELD LEVEL

Filed: May 10, 2017
Issuance and administration of annuities
Owned by: Brighthouse Services, LLC
Serial Number: 87444801

BRIGHTHOUSE SHIELD

BRIGHTHOUSE SHIELD

Filed: May 10, 2017
[ Underwriting, ] issuance and administration of annuities
Owned by: Brighthouse Services, LLC
Serial Number: 87444803

BUILT FOR WHAT'S AHEAD

BUILT FOR WHAT'S AHEAD

Insurance underwriting services for all types of insurance; insurance services, namely, underwriting, issuing and administration…
Owned by: Brighthouse Services, LLC
Serial Number: 87810770

BUILD FOR WHAT'S AHEAD

BUILD FOR WHAT'S AHEAD

Filed: February 26, 2018
Insurance underwriting services for * disability insurance; * [ all types of insurance; ] insurance services, namely, underwriting…
Owned by: Brighthouse Services, LLC
Serial Number: 87810777

FOR THE FUTURE AHEAD

FOR THE FUTURE AHEAD

Insurance underwriting services for all types of insurance; insurance services, namely, underwriting, issuing and administration…
Owned by: Brighthouse Services, LLC
Serial Number: 87810786

PURSUE YOUR FUTURE

PURSUE YOUR FUTURE

Insurance underwriting services for all types of insurance; insurance services, namely, underwriting, issuing and administration…
Owned by: Brighthouse Services, LLC
Serial Number: 87810791

SHIELD

SHIELD

Filed: March 12, 2018
Issuance and administration of annuities
Owned by: Brighthouse Services, LLC
Serial Number: 87830462

PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS

PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS

Filed: March 13, 2018
insurance underwriting services for [ all types of ] * disability * insurance; insurance services, namely, underwriting,…
Owned by: Brighthouse Services, LLC
Serial Number: 87832138

BRIGHTHOUSE KEY PARTNERS

BRIGHTHOUSE KEY PARTNERS

Filed: April 3, 2018
Business administration of a financial-advisor loyalty program
Owned by: Brighthouse Services, LLC
Serial Number: 87861242

BRIGHTHOUSE

BRIGHTHOUSE

Filed: May 2, 2018
Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting…
Owned by: Brighthouse Services, LLC
Serial Number: 87904098

BRIGHTHOUSE SMARTCARE

BRIGHTHOUSE SMARTCARE

Filed: May 29, 2018
insurance services, namely, underwriting, issuing and administration of life insurance; life insurance brokerage; life insurance…
Owned by: Brighthouse Services, LLC
Serial Number: 87939926

BRIGHTHOUSE FINANCIAL

BRIGHTHOUSE FINANCIAL

Filed: June 13, 2018
Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting…
Owned by: Brighthouse Services, LLC
Serial Number: 87960935

GUARANTEED INCOME BUILDER

GUARANTEED INCOME BUILDER

Filed: August 14, 2018
financial retirement planning services; issuance and administration of annuities; [ investment of funds for others; ] annuity…
Owned by: Brighthouse Services, LLC
Serial Number: 88078200

Image Trademark

Image Trademark

Filed: December 11, 2018
Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting…
Owned by: Brighthouse Services, LLC
Serial Number: 88225064

Image Trademark

Image Trademark

Filed: December 14, 2018
insurance services, namely, underwriting, issuing and administration of life insurance; life insurance brokerage; life insurance…
Owned by: Brighthouse Services, LLC
Serial Number: 88230377

BRIGHTHOUSE SECUREADVANTAGE

BRIGHTHOUSE SECUREADVANTAGE

Filed: August 1, 2019
issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 88559929

BHF

BHF

Filed: August 29, 2019
Insurance underwriting and administration services for disability insurance; financial retirement planning services; employee…
Owned by: Brighthouse Services, LLC
Serial Number: 88598364

BRIGHTHOUSE SIMPLYSELECT

BRIGHTHOUSE SIMPLYSELECT

Filed: November 13, 2019
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Brighthouse Services, LLC
Serial Number: 88691581

SECUREADVANTAGE

SECUREADVANTAGE

Filed: November 25, 2020
Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 90342445

SIMPLYSELECT

SIMPLYSELECT

Filed: December 3, 2020
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Brighthouse Services, LLC
Serial Number: 90357739

BRIGHTHOUSE SHIELD PAY PLUS

BRIGHTHOUSE SHIELD PAY PLUS

Filed: October 19, 2021
issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 97082252

BRIGHTHOUSE SHIELD LEVEL PAY PLUS

BRIGHTHOUSE SHIELD LEVEL PAY PLUS

Filed: October 28, 2021
Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 97097981

SHIELD LEVEL PAY PLUS

SHIELD LEVEL PAY PLUS

Filed: January 28, 2022
Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 97244346

BRIGHTHOUSE SMARTGUARD PLUS

BRIGHTHOUSE SMARTGUARD PLUS

Filed: November 14, 2022
Insurance services, namely, underwriting, issuing and administration of life insurance; insurance brokerage services; insurance…
Owned by: Brighthouse Services, LLC
Serial Number: 97676602

SECUREKEY

SECUREKEY

Filed: April 14, 2023
Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment…
Owned by: Brighthouse Services, LLC
Serial Number: 97889124

READYPAY

READYPAY

Filed: May 23, 2023
Annuity services, namely, investment management of, issuance, distribution and administration of annuity riders; Annuity…
Owned by: Brighthouse Services, LLC
Serial Number: 98009842