The mark consists of The image features the word "UPLIFT" in bold, sans-serif font, rendered in black against a white background. Each letter is thick and well-defined, ensuring readability and visibility. The "F" in" uplift" has a distinctive design element--a stylish upward sweep that includes two short parallel lines resembling wing-like structures. This design element injects a sense of motion and upward direction. The overall composition is simple and clean, focusing primarily on the text itself without any other visual distractions.