The mark consists of a red rectangular shape with rounded corners with tapered sides so the top is slightly narrower than the bottom; a white line tracing just inside the outer edge of the entire design creates a border; inside the white border at the top of the design are the words “LO SIENTO” in white stylized font and underneath that is the word “CALIENTE” in white stylized font; below that wording is stylized image of the outline of a hand with the palm facing upward below a flame in white; at the bottom of the design is the word “CINNAMON” in white stylized font. The background of the design consists of rows of stylized drawings.