The mark consists of the words RADIO RUM BUM and design. The words "RUM BUM" are set within a rectangular box, with the word "RUM" in white letters set against a red background and the word "BUM" in red letters and set against a white background, all of which are bordered by a red rectangular border. The word "RADIO" is superimposed above the aforesaid described rectangular box in red letters. To the top left portion of the mark, one finds a blaring circular loud speaker motif colored in red, white, and pink. The color white behind the wording and design features represents background, outlining, shading and transparent areas that are not claimed as part of the mark.