The mark consists of The "iedeia" trademark features a modern and inclusive design centered around a stylized lowercase script wordmark in dark blue, with a prominent ribbon-like "d" at its center. To the left of the text is an orange gear icon containing a white wrench, symbolizing innovation and practical tools for change. Below the wordmark, a thin orange line separates the main text from the tagline, which reads “Innovation, Equality, Diversity, Equity, Inclusion, Accessibility” in a clean, blue sans-serif font. The color palette—navy blue, orange, and white—conveys professionalism, energy, and clarity, aligning with the organization’s mission of promoting progressive and inclusive values.