Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Arranging and conducting incentive reward programs to promote the sale of consumer products; Administration of a program for enabling participants to obtain discounts on products and services; Incentive award programs to promote the sale of products and services of others; Conducting employee incentive award programs to promote and reward performance; Business consulting services in the field of budget management, advertising efficacy, product purchase, and shopper data to producers of consumer products, retail stores, and restaurants to enhance advertising spend decisions; Administration of a customer loyalty program which provides shopping loyalty points, exclusive deals, social interaction, and loyalty incentives.