No claim is made to the exclusive right to use I disclaim the word "Brand" in my trademark "The 247 Brand". Rather, I am seeking protection for the entire mark "The 247 Brand" as a whole, including the unique combination of "The 247" and "Brand,’" but I do not claim exclusive rights to the term "Brand" apart from the mark as shown. Moreover, I want to discern the distinctive use of "247" in my mark and its unique relevance to my brand identity-- in its context, it is not being used as a generic or descriptive term. My brand rests on the philosophy of living life to its fullest, making the most of each day, and creating a life that enables individuals to realize their utmost potential, around the clock. Hence, the first product I am bringing to market is a decaf cold brew coffee; it is an organic, decaffeinated cold brew concentrate that tastes smooth, yet pungent, and is enjoyable at any time of the day to cure your coffee cravings, without causing peaks and valleys in your energy and interfering with your day. As a former coffee addict, with a very busy lifestyle, I wanted to launch this first product, which is core to my brand, that enables individuals like myself to have the things they enjoy, such as coffee, without detracting from their ability to live life to the fullest., apart from the mark as shown.