Promoting public awareness of the benefits of net-zero emissions practices for the construction and building sector; promoting public awareness of building materials with low chemical and particulate emissions; promoting public awareness of the benefits of antibacterial-free and antimicrobial-free floor finishes; promoting public awareness of ethically sourced and legally harvested building materials, in particular wood; promoting public awareness of an ethical supply chain of building materials with respect to human rights and child labour; promoting public awareness of ethical corporate governance; wholesale store services featuring flooring; promoting quality control, standards and best practices for eco-friendly, ethical and sustainable building materials