The mark consists of the stylized wording "neDOGldo", where the letters are written in a playful, rounded font. The letter "O" in "DOG" is replaced by a stylized image of the rear view of a dog standing upright, with its back facing the viewer. The dog’s silhouette forms the "O" shape and includes visible hind legs, a curved back, a tail, and floppy ears, with the tail and hind legs integrated into the flow of the word. The remaining letters "n", "e", "D", "G", "l", "d", and "o" are lowercase except for the "D" and "G", which are capitalized.