The mark consists of The mark consists of the stylized wording "TRUE VELVET" at the top, with the phrase "STRAIGHT BOURBON WHISKEY & CREAM LIQUEUR" below it in smaller capitalized letters. Below that is a label-shaped design containing the stylized phrase "Belgian Chocolate Mousse Espresso." Beneath it, the words "VELVETY - SMOOTH - DECADENT" appear. The design features a realistic depiction of a deer with large antlers exhaling visible vapor, standing in the foreground of a nighttime forest scene with trees, mountains, and a full moon in the sky. The phrase "The Spirit of the Woods" is written in script below the image, followed by "BLENDED & BOTTLED IN KENTUCKY, USA" and "17% ALC/VOL" in small type. The bottle volume “750 ml” appears in the bottom left corner.