Analyzing and compiling proprietary business data for measuring the performance of cross-platform advertising campaigns and planning, measuring and optimizing cross-platform advertising campaigns and advertising content using clean room infrastructure technology and identity graphing; Analyzing and compiling proprietary business data for measuring the performance of advertising campaigns and content, providing the same to customers; Providing business information and data for use in marketing and advertising, namely, for analytics, measuring, reporting, monitoring, planning and optimizing the performance of marketing campaigns across television, internet, streaming, and digital video advertising; providing business information and data rendered using artificial intelligence for use in machine learning for the purpose of creating more targeted advertisements; providing business information and data to track and monitor content and advertising consumption patterns for the purpose of advising the client on the correct times and platforms to advertise based on media performance in reaching target audiences or driving business outcomes for the advertiser; market analysis of the market for that media