The mark consists of the text “EL’OVATE” in a serif font, beneath it is the tagline “El’Ovate Your Journey!” in a cursive script, to the right of the word ‘EL’ sits a butterfly in dark black, the butterfly’s wings appear to be multi-colored with orange, dark purple, and dark blue colors forming the butterfly’s wings, a dark gray semi-circle that doesn’t fully complete encircles the top of the butterfly, and the bottom of the butterfly appears to have six small black dots trail off behind it.