The mark consists of The mark consists of the word KAYAK in a geometric font. The fact that the word KAYAK is a palindrome is exaggerated by mirroring the first half of the word to the last. The ascending arms of the letter Y join in a peak to form the front half of a stylized kayak while the inside arms of the 2 A's are joined below the word to form the back half of a stylized kayak as viewed from above. The front and back points of the kayak are accentuated with a contrasting color. The word REPUBLIC is written in all cap avant guarde font to the right of the kayak and below the AK. The font size of the word REPUBLIC is about 30% of the word KAYAK.