The mark consists of the terms REI ON TAP wherein REI in shown a large stylized capitalized white font centered immediately above the term TAP shown in a large stylized white font with the letters “T” and “P” appearing capitalized and the “A” appearing in lowercase, wherein the term “ON” appears in a smaller capitalized tan font inserted between the letter “E” in REI and the letter “A” in TAP, with a stylized tan vertical bar design appearing immediately under the term TAP, with all such elements being superimposed over a rectangular black background having a tan outer border.