The mark consists of the stylized wording "KID FRE$H apparel" presented in a stacked layout. The word "KID" appears at the top in bold uppercase letters. Below it, the word "FRE$H" is displayed in much larger bold uppercase letters, with the letter "S" replaced by a dollar sign ("$"). The word "apparel" appears at the bottom in a smaller, lowercase, sans-serif font. The entire design is in black on a white background.