Administration of a customer loyalty program which provides rewards in the form of free or discounted shipping services, general consumer merchandise, digital and physical collectible goods, exclusive virtual and in-person experiences and events, and online sports betting and casino promotional credit in return for purchasing a company’s goods and services and participating in online sports betting and online casino gaming and gambling; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services