The mark consists of The logo features the brand name “EAT THE RICH Pickled” in a bold, stylized font. The word “Pickled” is written in a large, cursive script across the bottom, integrating the tail of the “P” into a dynamic underline that grounds the entire composition.Behind the text, a silhouetted crowd of raised arms suggests activism, protest, or rebellion—reinforcing the brand’s irreverent and bold identity. Among the crowd are three distinct objects held high:A torch with a stylized flame and hand holding it upright.A pitchfork impaling a carrot, tomato and mushroom.A mason jar held in a fist, symbolizing both the product and a weaponized snack of the people.A white outline surrounds the full logo for visibility and sticker-friendly versatility. The whole composition sits on a white mound or platform, reinforcing the “people rising up” theme.