Software as a service (SaaS) services featuring artificial intelligence software for a customer data platform (CDP) database system; providing temporary use of non-downloadable software for artificial intelligence-based data processing and analytics; providing temporary use of non-downloadable software for customer data management; providing temporary use of non-downloadable software for creating, managing, and analyzing customer data; providing temporary use of non-downloadable software for integrating and, analyzing, and augmenting customer online commerce interaction data from multiple sources to generate insights and recommendations; providing temporary use of non-downloadable software for enhancing digital or physical customer engagement and personalization through artificial intelligence