The mark consists of The mark consists of the capital letters PUR and a lowercase o.There is a number 2.The words below the larger part of the mark are as follows :Water for Life. Health. Wellness.The PUR in the mark are shades of Pantone #69b0ee, #62aced, #5ba8ec, #53a4eb, #4ca1ea, #459de9, #3d99e8, #3695e8, #2f91e7, #278de6, #2089e5, #1a86e3, #1a81db, #197dd4, #1879cd, #1774c5, #1670be, #156cb7. The upper portion of the letters PUR and the smallest leaf are darker shades, gradiating to lighter shades at the bottom of PUR. In the letters PUR, the color fades to the lighter shade. The 2 and the lowercase o, as well as the 2-larger leaves are Pantone 14-0244 TCX Lime Green. The words: Water for Life. Health. Wellness. are Pantone Cool Gray 11U.