The mark consists of the stylized word “JMCH” in bold uppercase letters. Above the letters is a stylized depiction of a mini bike, placed diagonally, as if riding over the top of the letter “M.” Radiating lines extend upward and outward from the mini bike, representing motion or emphasis. Below “JMCH” is the word “STORE” in smaller uppercase letters, flanked by two short horizontal lines on either side. The entire design is presented in a monochrome color scheme.