The mark consists of The words "La Dulcería" in a stylized font, with "La" smaller and directly on top of the letter "U". Below this, in smaller letters, is the phrase "Productos de Tradición y Sabor que Alegran el Corazón". Above the text is a cartoon image of the head and shoulders of a smiling boy wearing a hat and holding a lollipop. Behind the boy is a pinata with 4 triangular protusions with two wavy tassels, the center of the pinata resembles a candy mint. The text is surrounded by two curved lines, and the entire design is set against a white background.