Providing temporary access to online, non-downloadable software to upload, store, retrieve, manage, track, analyze, and prepare reports on data about marketing and promotional efforts, sales, customers, information related to customer relationship management, customer support initiatives, and e-commerce transactions; technological services, namely, the research and design of software applications in the fields of website optimization and for use in the provision of personalized internet content based on an individual's internet use; provision of online non-downloadable software applications for use in website optimization and for use in the provision of personalized internet content based on an individual's internet use