The mark consists of two people, a woman and a man are in the center, with the woman having long brown hair, red lips, and white teeth, dressed in a purple top on the center left and the man, with short brown hair, a suit jacket, white shirt and blue tie is on the center right, both are in front of a blue, red, yellow, and black cartoon super hero-type background that has a black shadow underneath; in front of the people are NYC landmarks, including the Brooklyn Bridge on the left in grey and black, the skyline and NYC landmark buildings in the center in blue, black, white, and grey, and the upper half of the Statue of Liberty on the right in blue, black, and grey; at the bottom center and slightly overlayed on the NYC skyline are the words in three dimensional lettering "HOW WE MAKE IT IN NY", with "HOW WE MAKE IT IN" all the same size and in yellow and black and "NY" in larger font in red and black.