The mark consists of the shape of the State of Ohio above the word "BACKROAD," which is above the word "WELLNESS." The right leg of the "R" is extended below the "O" in "BACKROAD"; the “O” is slightly smaller than the remainder of the letters in “BACKROAD.” The State of Ohio is split in half horizontally to depict two scenes. The bottom of the shape consists of a winding road starting from the bottom left corner and ending at the center of the shape, where the shape is horizontally split to depict the horizon. The top half of the figure consists of a half circle with the flat part of the shape on the horizon. There are diagonal lines radiating from the half circle to the perimeter of the shape, depicting the sun.