The mark consists of the stylized word "Blueprint", with "Blue" in bold, uppercase font and the "B" featuring diagonal lines on its left side. The "print" portion is in a lighter-weight lowercase font. The "p" in "print" is designed to incorporate three horizontal server rack-like shapes, resembling a data storage icon. To the right of "Blueprint," the words "DATA CENTERS" appear in uppercase, stacked vertically in a bold, sans-serif font.