The mark consists of the words "BACKROAD WELLNESS," wherein the word "BACKROAD" is above the word "WELLNESS." The right leg of the "R" in "BACKROAD" is extended under the "O," and contains 5 dashes down its middle representing road centerline marks. Additionally, the center of the "O" is filled, and there are small triangles around the outer perimeter of the "O" depicting the shape of the sun. Finally, the shape of the State of Ohio is placed next to the word "WELLNESS" and is size matched to the letters of the word.