The mark consists of a white rectangle with the words “NEATBRAID CONDITIONING SHINING GEL” in dark green on top and the words “PUREO HAIR SOLUTION PRODUCT” to the left of those words in dark and neon green. Inside the letter “O” of the word “PUREO” is a leaf design in dark green, light green, and neon green. Centered under the words “NEATBRAID CONDITIONING SHINING GEL” are the words “SHINE/DEFINE PROTEIN - RICH/MEGAHOLD NO WAX, NO GREASE, NO ALCOHOL, NO FLAKING” in black and the phrase “64 OZ/4 LBS.” in dark green. Centered under the phrase “64 OZ/4 LBS.” is a splash design in light green with the words “MORE FOR LESS & ECO-FRIENDLY” written within it. On the bottom portion of the white rectangle is a dark green rectangular bar with leaf designs in light green layered on top and the phrase “#1 BRAIDING GEL” written on top in white.