The mark consists of the stylized word “WOODEN” in bold, rounded blue letters, with the second “O” formed by a yellow bear design. The bear's head appears above the second “O,” with yellow ears, and black eyes, nose, and a smiling mouth. The bear’s yellow arms are raised and form part of the letter. The words “TOYS” and “POINT” appear in smaller, uppercase blue letters above the word “WOODEN,” with “TOYS” positioned over the first “O” and “POINT” over the “D.”.