Downloadable augmented reality software for handheld devices to initiate display of visual content, including video and photos, and to volitionally navigate optional call to action menus for calling, emailing or browsing external links; Downloadable augmented reality software for viewing entertainment medium; Downloadable augmented reality software for music; Downloadable augmented reality software for viewing live concerts; Downloadable agumented reality software for viewing sports; Downloadable augmented reality software for viewing live sporting events; Downloadable augmented reality software for training; Downloadable augmented reality software for educational services; Downloadable augmented reality software for simulation; Downloadable augmented reality software for simulating music instruments; Downloadable augmented reality software for music training; Downloadable augmented reality software for medical training; Downloadable augmented reality software for receiving medical services; Downloadable augmented reality software for scanning advertisements; Downloadable augmented reality software for digital marketing; Downloadable augmented reality software for viewing advertisements

Augmented reality software and services for entertainment; Augmented reality software for music; Augmented reality software and services for experiencing live concerts; Augmented reality software and services for viewing sports; Augmented reality software and services for viewing live sporting events; Augmented reality software and sedrvices for training; Augmented reality software and services for educational services; Augmented reality software and services for simulating music instruments; Augmented reality software and services for music training; Augmented reality software and services for medical training; Augmented reality software and services for receiving medical services

Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing; Providing on-line non-downloadable software for augmented reality marketing applications and marketing applications, for creating augmented reality videos, images, and experiences; Providing on-line non-downloadable software for augmented reality for entertainment; Providing on-line non-downloadable software for augmented reality for music; Providing on-line non-downloadable software for augmented reality for experiencing live concerts; Providing on-line non-downloadable software for augmented reality for viewing sports; Providing on-line non-downloadable software for augmented reality for viewing live sporting events; Providing on-line non-downloadable software for augmented reality for training; Providing on-line non-downloadable software for augmented reality for educational services; Providing on-line non-downloadable software for augmented reality for simulating music instruments; Providing on-line non-downloadable software for augmented reality for music training; Providing on-line non-downloadable software for augmented reality for medical training; Providing on-line non-downloadable software for augmented reality for receiving medical services; Platform as a service (PAAS) featuring computer software platforms for user creation of augmented reality videos and experiences, and augmented reality marketing applications; Computer programming services for creating augmented reality videos and experiences