The mark consists of stylized words "BETHANY VINTAGE" curved at the top and bottom in a bold, vintage-style font. In the center of the design is an illustration of a totem pole with detailed carving features of a face and bird head. Behind the totem pole are two crossed paddles. Surrounding the central image are wavy lines, representing water. The phrases "LOCAL PRIDE" and "DELAWARE" appear in uppercase letters on either side of the totem pole. At the bottom of the totem, the text "EST 1901" is written inside a small banner. The entire design is enclosed in a circular format with small circles on either side.