Retail and online retail store services featuring collectible trading cards and apparel; conducting live and online auctions of trading cards and merchandise via social media and e-commerce platforms; providing product information and promotional content through live streaming, social networks, and third-party marketplaces; organizing and conducting community events, live game nights, and in-person trading experiences related to trading cards; providing subscription-based services featuring exclusive card products and promotions; franchising services, namely, offering business management assistance and brand licensing to others for operating collectible trading card retail stores.