The mark consists of an 8-ounce (226 gram) black pouch bag that is food safe and holds roasted coffee beans that is gusseted on the bottom and flat on the top with a notched tear-to-open and "zip lock" re-closeable fastener along the top which measures 8 inches tall, 6 inches wide, and 3 inches deep at the bottom gusset. The black pouch bag has white lettering that reads "Madcap" over "Coffee" over a bolt design, which elements of the bag are registered to owner at U.S. Trademark Office Registration 7580351. Only the shape and dimensions of the approximately 4-inch by 2-inch label at the bottom one-third portion of the bag bearing the coffee name is claimed as a portion of the mark; the color and content of that label is not claimed.