The mark consists of a smiling cricket wearing a green hat, white gloves, a yellow, blue and red shirt and holding a small bag in its left hand that bears the Latinfood logo. The left hand intersects black, brown, yellow and brown circles with the right hand just inside those circles. To the left of the circles are 3 white stars in a green enclosure and to the right are 3 white stars in a red enclosure with both abutting a banner, on which the cricket is sitting, containing the word LATINFOOD in white against a black background which covers a smaller brown banner with only the top and bottom of that banner protruding. Below the banner, to the left and right are black ribbons with brown borders with 3 white stars inside of a blue quarter circle. In the center is a small yellow band.