The mark consists of A stylized "F" icon that consists of two lines running in parallel and inter-woven with one another. The top part of the "F" has two lines that run across the top horizontal part of the icon and then u-loop around at the upper right-hand part of the "F" and go leftward. The two lines form a right angle and then go downward toward the bottom part of the vertical component of the "F" reaching the bottom before doing another u-loop to the left and back upward. The lines then take a right-hand turn to form the top part of the smaller horizontal component of the "F". The lines then u-loop down on the smaller horizontal component of the "F" and run back parallel toward the left and underneath the lower vertical part of the "F". The line loops back upward to form the left-most part of the vertical component of the "F" reaching the top and then turning to the right again to continue the course along the very top part of the larger horizontal component of the "F". The name "FORTIFY" is in semi-broad and segmented font extending to the right of the stylized "F" icon. Beneath the name "FORTIFY" is a slogan, which reads "ENHANCED LIQUID NUTRITION".