Promoting the goods and services of others by means of a loyalty rewards program; Incentive award programs to promote the sale of products and services of others; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Administration of a customer loyalty program which provides points which may be used with participating merchants and vendors; Administration of a customer loyalty program which provides points which may be used at the provider's online store