The mark consists of The brand concept was inspired by the powerful goddess Oyá, highlightingher most striking visual elements. To capture this essence, we started with thechoice of the font: a delicate and customized typography, where the detail ofthe "y" references the goddess’s iconic ponytail. This subtle and femininetouch brings personality and strength to the logo.To create a balanced contrast, we opted for a sober and classic typography,evoking the elegance of the wellness universe. The result is a harmoniousdialogue between the sensual and the sophisticated, capturing the essenceof a brand that values both well-being and beauty.