The mark consists of the stylized wording "JELLY POP" in white with a thick purple outline. The wording is centered in the foreground over an irregular pink blob shape with white highlights. Behind the blob shape are a variety of realistic images of fruits; from left to right: one pineapple drawn in yellow, brown, and white with green leaves, a bunch of three bananas drawn in yellow, brown, and white, seven blueberries drawn in dark blue with light blue highlights, one mango drawn in an orange-to-red gradient, one strawberry drawn in red with pink highlights, one apple drawn in green with a brown stem and green leaf, and one slice of orange drawn in orange and white. The fruits appear within a diagonal band of yellow inside a circular field. The field is purple with a design of light purple dots in a gradient pattern. The color white on the outside of the design represents background and is not a feature of the mark.