The mark consists of The trademark consists of the word “GURU” in bold, uppercase, light blue letters centered within a white circle. Directly beneath “GURU” is the phrase “Insurance, Benefits & Payroll” in smaller, orange, sans-serif font. Surrounding the white circle are multiple overlapping rings in varying shades of light blue, medium blue, and orange, creating a dynamic and unified border around the central text. The colors—light blue, medium blue, and orange—are claimed as features of the mark.